It seems like everyone’s using social media these days — even us (we recently joined the blogosphere and Twitter).
Check out this article on how Gary Vaynerchuk used the internet and social media to grow his family wine business.
“Gary Vaynerchuk may sound like an all-American boy, but at 33 he is a successful, grown-up businessman who has put his enthusiasms – and his penchant for publicity – to work in achieving 15-fold sales growth in his family’s wine business in the last decade, to $60 million …” Read The Full Story Here
Communicating with your most loyal customers is a great way to generate repeat business and spread the word about your wine store. The internet offers a wide array of tools to help you stay in touch with those important customers.
What should you tell them about?
Many of our customers run specials (like a free corkscrew with any purchase), or day long promotions (like bring in a friend and get 25% off a second bottle). Tools like emails, blogs and Twitter are perfect ways to spread the word about these types of events.
If you’re just starting, check out www.blogspot.com to start a free blog or www.twitter.com to start your own twitter page. Getting started is a cinch.