Although the college football season has come to an end, there is still one big football game to go. The NFL’s Super Bowl XLVI is just around the corner, and it’s time to start thinking about how you are going to prepare your store. According to PartnershipActivation.com, 9 out of 10 households watch the Super Bowl. Because the game is so heavily followed, Super Bowl parties and consumption of food and drink are at an all time high. Are you ready to take full advantage of this big Q1 weekend?
Beer sales surrounding the 2 weeks prior to the Super Bowl are surpassed only by the Independence Day, Memorial Day, Labor Day, Thanksgiving, Christmas, and Halloween. Making sure that your beer section is stocked and your Super Bowl-related displays are ready, is essential for retail stores who want to get the most out of this mid-winter sales jump. Super Bowl viewers also consume an estimate 166 million pounds of food for the annual big game. When it comes to food and beverage, Super Bowl weekend is not one to be ignored.
Consider special displays that will cater to Super Bowl weekend. Have food and beer very clearly placed in the forefront of your store. This is also a great time to take advantage of some extra accessory sales. Place one of our convenient POP displays of Beer Bands next to your beer selection. The large margin on beer accessories is a great way to collect some extra revenue. For those who are a little more into utility, the Bottle Hammer Automatic Opener is a great tool to show beer lovers. Simply press the hammer down on the top of any bottle, and the Bottle Hammer effortlessly removes the cap. Finally, whether its Super Bowl season or not, having an inexpensive beer opening option near your register is a great idea. Our key chain openers come in 5 assorted colors and can fit conveniently in your pocket. Now is the time to start thinking about super bowl weekend. The sales possibilities from this game are not to be missed.