The “New” Wine Industry

For many years, wine was branded for, and consumed by, the higher echelon of the American population. People flaunted the brands that they drank. A vineyard’s reputation was as important as consumer’s enjoyment of the actual wine fillings his or her glass. However, a new rogue group is breaking out of this trend consisting of a younger wine consumer for value driven wines that didn’t compromise quality for price. They didn’t want to be limited to “Two Buck Chuck”. They wanted an options..

Thus we find ourselves in a very different wine industry, one that has become split. Wine makers must still brand and create wines for the “traditional” wine drinker, but now they have to also provide fun and innovative wine and products for the “new generation” of wine drinker.

The “new” wine drinker wants to have fun when they drink. They go camping with wine (a previously beer-heavy activity), they BBQ while drinking wine, and even go swimming with wine. But all of this created new needs for the market: good inexpensive wine and products that enhance the wine experience.

Vineyard & Winery Management Magazine recently featured an article on this new generation. In their new addition called, “The Pouch Revolution”, they say that wine drinkers aren’t even limiting their bottles. In the article they explain about how new wine drinkers are actually going after bagged wine. They go with bagged wines because they are cheaper, and the pouches allow for more print space to brand their wine. Essentially the “new” wine drinker is not about the wine itself all the time, but also the wine’s branding, visual appeal, value, and sometimes portability.

Fun loving wine drinkers are expecting more and more out their wine and their wine experience. With new branding, and fun gadgets and products, wine drinkers are sure to fine something that will make their next wine the most enjoyable one yet!

A Real Must Have

True Fabrications and POPSUGAR teamed up this month to add a little something fresh and fun to POPSUGAR’s March Must Have Box, our very own Corkatoo Corkscrew.

POPSUGAR has over 20 million users, and continues to grow exponentially delivering “the biggest moments, the hottest trends and the best tips in entertainment, fashion, beauty, fitness, and food, and the ability to shop for it all, in one place.”  They also have the opportunity to subscribe to a monthly Must Have Box for just $35 a month.

The Must Have Box contains some of today’s hottest products hand-picked by the POPSUGAR editors, all revolving around a common theme for the month.  The boxes contain full-sized samples of must have beauty products, things for the home, fashion products and more, an entire box of goodies worth over $100.

For March, POPSUGAR featured some of the hottest spring product including the Corkatoo Corkscrew.  With raving reviews from a handful of bloggers, Corkatoo was a definite hit.  Beauty Info Zone called Corkatoo “the cutest item in the box” and the Girly Enthusiast claims to be “a little bit obsessed with the Corkatoo Corkscrew. It’s just friggen’ adorable.” Corkatoo Corkscrew is not only fun, but also function and truly is a must have!

Washington State Wine Month

With over 750 wineries, Washington State is the second largest producer of wine in the United States.  To celebrate the success of the industry, March was designated as Washington State’s wine month.

This entire month is full of promotions and events by restaurants, retailers, hotels and wineries coming together, offering discounts, and tastings to celebrate just how dynamic the Washington State wine industry is.

“Washington Wine Month is a time to commemorate the hard work of Washington’s more than 750 wineries and 350 wine grape growers,” said Steve Warner, president and CEO of the Washington State Wine Commission. “Our state’s wine is enjoyed across the country, but it’s the enthusiasm of retailers, restaurants and hotels to promote Washington wine that always makes this month shine.”

The main event every March is the nation’s largest single-region wine and food event, Taste Washington.  An entire weekend of Washington’s leading wine and food, featuring everything that makes Washington such an exceptional place for all things delicious and enjoyable.

So, this March support Washington Wineries and enjoy Washington wine month!

Another Great Aeration Innovation

We have the first look at HOST Studio’s newest aeration innovation, the WHIRL aerating wine glass.

This brand new wine glass is nothing like you have ever used before.  The WHIRL is made of a shatter-proof plastic that has specific design elements to aerate your favorite wines right in the glass.

As you gently swirl the glass, wine runs along the three internal aeration ridges agitating the wine and introducing oxygen to the wine. This creates a perfect mixture of wine and air positively affecting the wine’s flavor.  The oxygen introduced by the act of swirling binds with the tannin molecules to make the wine seem softer and reducing sulfites as well.

Swirling a glass of wine also releases aromatic compounds into the air. Every wine has these fragrant aroma compounds, some wines more than others, depending on the structure and character of the grape, and releasing these compounds makes the varietal aromas more apparent and enjoyable on the nose.

HOST continues to surprise us with the hottest new products.  HOST is a high quality brand by True Fabrications that will stand above the rest. HOST works hard to engineer and perfect their products so that you can sit back, relax and revel in life’s small pleasures.

Be the first to have this great new product! Look for availability around May 1st.

An Award-Winning Product

On January 29, 2013 the New York Marriott Marquis hosted the 2013 Housewares Design Awards Luncheon, where the “Best of the Best” and the 12 “Best in Category” award winners were announced and presented.

Created in 2003 by HomeWorld Business, the Housewares Design Awards was established “to honor the unyielding effort within the industry to create new ways to improve everyday living.”

Over the past 10 years, this annual event has received more than 2,700 entries, designated 585 finalists and narrowed it down to 119 winners.

Focusing on premier housewares designs and innovations, 12 judges with a wide variety of backgrounds collaborate and determine one winner for each category.

We are proud to announce the 2013 Tableware, Serveware & Beverageware “Best in Category” winner is HOST’s very own TWIST Adjustable Aerator.

Perfectly aerate any wine from your lightest pinot noir to your most robust Bordeaux. Just pick a setting, pour it through and drink it down.

Raise your glass with HOST!

Love is in the Air

Valentine’s Day is right around the corner and True Fabrications has all the essentials for a truly memorable day.

Planning a romantic evening for two? The Wine Bottle Candelabra will decorate your table adding a little mood lighting as you raise a toast using our elegant Champagne Flutes.

Write a little message to the one you love on the Vintage and Vine Slate Board while enjoying your favorite cheese, and finish off with some delicious Chocolates. 

Wrap-up your Valentine’s favorite bottle of wine in the must-have Red Hearts Glitter Bag, or have a little fun with the Make Me Wine bag, both festive additions to any Valentine’s Day plan.  Want more of a classic option?  The Red and White Fold-n-Go Kraft Box or Sheer Paisley Heart Bag perfectly fit any wine bottle.

The perfect gift for him might be a Crystal Liquor Decanter or Stainless Steel Glacier Rocks, and you know she will love the Red High Heel Bottle Holder or Mandarin Chardonnay Grape seed Oil Lotion.

We really do have everything you need for a fantastic Valentine’s Day.  Make this holiday one you will never forget.

New Year. New Products.

With the New Year upon us we can all look forward to the debut of many new products from True Fabrications and HOST.

HOST is a high quality brand by True Fabrications that will stand above the rest. HOST works hard to engineer and perfect their products so that you can sit back, relax and revel in life’s small pleasures.

We would like to start off 2013 by introducing the CHILL Cooling Pour Spout by HOST.

This innovative wine gadget does it all. The CHILL cools, pours and preserves keeping your wine flavorful and fresh.

Serve red wine at room temperature or pre-chill your white. Just pour the first glass, insert the cooling pour spout and effortlessly keep your wine at a deliciously cool temperature.

Ready for another glass? Stay mess free with the built-in, drip-free pour spout.  The CHILL will seamlessly continue to cool while you pour another glass. The integrated leak-proof stopper keeps your half-full bottle fresh while your cooling rod recharges in the freezer.

Made from a BPA-free acrylic, TPE rubber, silicone and FDA approved cooling gel, the CHILL cools, pours and preserves risk free. Sit back, relax and let the CHILL do it all.

Pre-order the CHILL now through February 1st and qualify for some great promotions!

Everything You Need and More

Everything You Need and More

Being one of the leading wine accessories lifestyle brands for thousands of wine retailers around the world, True Fabrications has everything you need from pourers to glassware, shot glasses to shakers, and bottle openers to aerators.  But did you know we also carry a wide variety of literature? Here are a few favorites that will let your savvy wine, beer and cocktail knowledge shine.

The World Atlas of Beer

Learn everything you need to know about one of the oldest fermented beverages in this fully illustrated book that not only discuses origin and brewing methods, but also trends from ancient history until now.  The World Atlas of Beer describes over 500 of the greatest beers from around the world, with detailed sections on major beer-producing countries and regions, including information on craft brewing, emerging markets, extreme beers, future-trend forecasts, and more.

Booze Cakes

Spiking delicious cakes with spirits, wine, and beer is just what Booze Cakes has to offer. Featuring step-by-step recipes for these delightfully tipsy desserts are perfect for dinner parties, potlucks, and birthdays!
Featured throughout this recipe book are tips and tricks on baking with alcohol, serving suggestions for fun cocktail-cake parties or yummy cocktail recipes to accompany your confections—plus a useful “Booze Meter” that tracks the total alcohol content in each of these decadent desserts. Mix, Bake, Buzz!

Wine Bible

Described as “thorough, authoritative, and entertaining,” by Robert Mondavi, founder and chairman emeritus of the Robert Mondavi Family of Wines.  The Wine Bible touches on all the essentials: What makes a great wine great? The reason behind Champagne’s bubbles. The precise and food-friendly wines of Germany. California, wine’s Camelot. The mouthwatering  wines of Australia. The complexities of Port revealed. How a vineyard profoundly affects a wine’s character.  Plus, perfectly pairing wine with food, and most importantly mood. The secrets of professional wine tasters and how to expand your wine-tasting vocabulary. Wine Bible is the most complete wine book, and a must have for anyone who loves wine.

For more literature carried by True Fabrications: http://www.truefabrications.com/products/157-Books/

Don’t Forget: Your Wine Needs to Breathe

You’ve heard of people opening a bottle of wine hours before serving, but do you know why?

Wine too needs to breathe.  Based on the type of wine, the hours of aeration may vary.  The more robust the wine the longer it needs to aerate or breathe.  Mixing with oxygen allows the flavor of the wine to soften and mellow out, ultimately improving the flavor.

 Typically red wines benefit most from breathing before serving. However, there are select whites that will also improve with a little air exposure.  Usually younger wines have a higher tannin level, requiring more aeration time before serving.

Some believe just uncorking a bottle of wine will suffice, but with a wine that requires hours of aeration this can be quite inconvenient and time consuming.

After extensive scientific testing HOST Studios has a solution. After attaining the ability to measure the amount of oxygen that most decanters add to wine over time, HOST Studios was able to create an instant aerator that saves anywhere from 0-6 hours of decanting with each pour.

The TWIST, a handheld adjustable aerator allows you to instantly aerate any wine from 0 to 6 hours making it ready to serve right when you want to serve or drink it.  With a simple twist of the stainless steel band you are able to select how much air mixes with the wine.  As you pour through the flow meter, watch and listen as it steadily aerates.

The TWIST has stainless steel band and is made from BPA-free acrylic, food grade silicone to ensure a perfect seal, and the seamless exterior allows you to confidently hold the aerator anywhere without the risk of blocking essential air inlets.

The TWIST is a great product for any wine lover, and can guarantee the perfect glass of wine every time you pour.

National Game and Puzzle Week 2012

This year’s annual National Game and Puzzle Week is November 18th through the 24th, so gather your closest friends and family for some board game fun.

A perfect way to spend Thanksgiving week, a guaranteed great time while learning something new; ZinZig is the perfect game for you.  Grab 3 bottles of wine and up to 6 friends, and be the first to make it through the production process and up to the ZinZig Winery to win!

Compete individually or in teams, taste your way to the winning winery.  Along the way, players will avert disasters, swap and steal resources, and test how much they really know about wine. With over 250 trivia questions and blind wine tasting cards, ZinZig is the game that can be played over and over again.

ZinZig was designed by wine lovers for wine lovers. Drinking wine is a sensory experience and every aspect of the game was designed to replicate that. With trivia questions ranging in difficulty from novice to expert level, the game promises to be a good time for all oenophiles.

So, turn off the TV, unplug the phone, and pull out your ZinZig box; National Game and Puzzle Week is right around the corner.