We searched for a while to find hard data on organic wine sales but it was difficult to find. There is no doubt organic food sales are continuing to increase as people become more conscious of the environmental impact of food production (have you read “In Defense of Food”?) and what they put into their bodies. We assume the trend is similar with organic wine but we don’t see much of it out there on the shelves. Organic wine has a wonderful story behind it as well in terms of how it’s grown and what makes it different.
But of course, the biggest question is: Does it taste good and can you taste the difference? At your next tasting, play the game with your customers to see if they can taste the difference between wines with and without pesticides.
The article below explains how in Australia organic wine sales are up. What’s interesting to note about the organic movement is that it hasn’t quite caught on as much as natural foods. The big companies haven’t gotten into it yet and so there are a lot of wonderful smaller producers out there. Prices for organic wine are bound to go down making it more accessible. But perhaps we can start making it accessible by having a few bottles for people to try out and see if they can taste the difference.