New Natural Packaging in the Wine Industry

Dear Retailers,

You must know the increasing popularity and organics.  Wherever you look these days, almost every kind of food can be found in an organic option.  Part of a larger going green trend, organic has even gone outside of food and moved into clothing, cosmetics and product packaging, just to name a few. While organic may be the natural option, anyone who has been to the organic section of a store knows organic products come with a heavy price tag.

However, the one industry organic prices have not followed this trend is the wine industry. Believe it or not, certain studies have shown that wines labeled organic actually sell for less. At the same time, organic certified bottles that are not labeled as organic actually sell for more than their standard non-organic production equivalents. Why is this happening you ask? Check out this article for the full story, its quite interesting.


Do you offer green, organic or sustainable products in your store? Sustainable products are the latest trend to really take over the market. From home appliances that use less water and electricity, to reusable shopping bags, companies everywhere are seeing new markets open up in the rapidly growing field of sustainable and natural products. While they’re sometimes more expensive, green products are good for our ever growing planet and make customers feel good when they make purchases. Empowering people to make a difference through a sustainable product line is a great way to create a loyal customer base. People like to feel they can make a difference, and something as small as natural packaging can give them the opportunity.

Because of this, True Fabrications decided to take some of our best selling products, and a few new items, and package them in our own natural packaging.  Our new natural packaging is made from 100% recycled kraft paper, printed with soy ink, and securely fastened with Raffia ties. This packaging is environmentally friendly and a great way to offer the same True Fabrications products but with a  green option for your customers. 

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