Although temperatures may have you fooled that summer is still here, next week marks the beginning of the 4th quarter. We don’t have to tell you how important it is to be ready this time of year to capture as much business as possible. Here at True Fabrications, we’re getting prepared in order to service your business to our best abilities this holiday season.
Our Winter 2012 catalog has been out for a month and we hope you’ve had a chance to take a look at all of our new products. If you haven’t seen your copy of the winter catalog, please give us a call, and we will gladly send you a new one. We highly recommend taking a look at the new wine aerator line by Host Studios. Host has 2 different aerator styles that we will be featuring. The first aerator is the In bottle Deluxe Aerator and Pourer. The ease of in-bottle use, combined with exceptionable aerating capabilities make this a great gift for the holidays. The second host aerator is the Adjustable Aerator which features a dial that allows the wine drinker to dial in the exact hours of decanting time they would like the aerator to perform. Like every person’s tastes, every wine is different Using the Host aerators allows you to customize your level of aeration to make sure you enjoy the perfect glass, every time.
As you make your way through the catalog, we would also like to bring your attention to the addition of many new holiday and Christmas themed wine bags. Due to many requests from you, we went out of our way to create multiple pages of new wine bag designs. Enjoy!
True Fabrications is thrilled to announce our new unique partnership with Seattle-based engineering and design firm, HOST Studios. HOST’s release of their first product, the Deluxe Aerator & Pourer, which boasts instant variable aeration, has already been a smash hit. We unveiled HOST two weeks ago at IHA’s International Home and Housewares Show in Chicago to a great response. With its delightfully gift-oriented packaging and incredible performance, no oenophile can go wrong with this item.
We have had the pleasure of testing out this variable aerator first hand. Verdict? It delivers. Pour with a shallow tilt, which is perfect for lighter bodied reds, and taste your red wines open up slightly. Tilt a little more and be amazed as your robust reds instantly relax and go down smoother. We have even noticed an improvement in white wines at the steeper tilts. The beauty of this device is that you can perfectly aerate any glass of wine to your individual preference with every pour.
How does this magic work? It’s called the Venturi Effect. As the wine flows through the device, a drop in pressure causes the wine to speed up and pull air in with it. Air mixes with the wine, resulting in instant decanting. HOST Studios scientifically measured the amount of oxygenation delivered by this aerator. Using the same methods as industry leading wine makers, they measured the amount of oxygen added to each glass of wine for each tilt setting. Coupled with extensive taste tests, they were able to determine which tilt angles are perfect for each wine varietal.
See for yourself—hurry and be among the first to order HOST’s Deluxe Aerator & Pourer.
As the snow starts to melt and people begin to come out of winter hibernation, it’s time to start preparing for tourists to start traveling again. Wine collectors everywhere will be purchasing bottle of wine to take home to remember their trips by. Whether it’s visiting a winery, or purchasing a hard to find bottle at a shop, tourists everywhere need to find a good way to bring home their purchase.
Before TSA restrictions were put in place, people could carry their wine on the plane. In today’s world, wine must be checked with luggage. However, airlines require that checked wine be sealed in a liquid tight container. True Fabrications has a solution to this security restriction. Wrapping your bottle in your clothes is both a risk for your clothing and against TSA rules. So, for customers traveling great distances, offer the Bottle Bubble as a solution to their transportation problems. Liquid tight via an adhesive seal and made from heavy duty bubble wrap, the single bottle and double bottle version will protect your customer’s wines all the way home.
We recommend checking out the bottle bubble for this spring and summer. It’s a great way to help your customers who need to travel with their wine.
Henri and Nik had the pleasure of attending the Make-A-Wish Foundation Gala on Saturday as the representatives for True Fabrications. True Fabrications donated wine boxes and wine bags for their wine prize raffles and silent auction. The coordinators of the the Gala did a fantastic job. It was an amazing event both in its success as a fund raiser and also as a beautifully orchestrated event. The ballroom was gorgeous, the auction prizes were great, the volunteers were fun, and the children were inspirational!
One extremely successful silent auction event was their wall of wine. They deocrated a wall of wine with 150 bottles hidden inside some True Fabrications wine boxes. People that were interested would pay a fixed amount of money and pick out a box at random (without knowing what was inside). The wine was a surprise but it was a complete success. Both Henri and Nik got involved at the wall. Henri winning a very exciting 2005 Cakebread Cab, Nik did the same and won a less exciting bottle!
We just wanted to thank the Make-A-Wish Foundation for doing such great work in the community.
the new informational web source from true fabrications that will keep you informed on what is happening here and around the wine industry. our goal is to continually keep you up-to-date on the latest products, current trends, promotions, informational articles, trade shows, and anything else we feel will help you in your business. we are excited to share with you our knowledge and passion for the industry. in turn, we invite you share your thoughts, comments, feedback, etc. to help support this great source.
thank you, and happy blogging!