Category Archives: Uncategorized

True Story: Angella W.

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This is True Stories, where you’ll meet the people that anchor True Fabrications! Check out our last profile here, and check back soon for more True Stories and Dogs of True!

Name: Angella W. (a.k.a. Alien Angella)

Job Title: Graphic Designer

Birthplace: Los Angeles, CA

Time at True: 3 years

Favorite place in Seattle to take visitors: The White Horse Trading Co. in Pike Place Market. It’s a dark and cozy British style pub that looks like an I Spy book. The ceiling and walls are covered in random objects like swords, keys and flowers. You might even get a chance to meet the owner’s Irish Wolfhound – the largest dog I’ve ever seen!

Favorite True product: The Beerzilla Bottle Openers and Moby Whale Bottle Opener. The red bear-devil is always stuck to my fridge and I keep Moby on top of a stack of vintage books. One of those books is titled The Whale. I thought it was funny.

Approximate number of True products in your house: 26 proprietary items not including wine bags!

Favorite drink: I’m a sucker for the sweet stuff. Manischewitz, sweet tea with vodka and lemonade, and anything with Bailey’s or chocolate liqueur. Basically I drink candy.

One unusual item on your desk: Work desk – lumpy, adorable animals made out of silicone putty. Home desk – a miniature cabinet of thimbles.

Favorite moment at True: At our 2014 holiday party, a bunch of my True friends made it snow for me! I jokingly said that I wish it would snow a few weeks before and, like Santa, they made it happen by hand cutting paper into a million “snowflakes”. McKenna even cut her finger by accident and bled on a few snowflakes – a true testament of friendship. They sat me down on a chair and gently dumped it over my head. It was magical.

Song stuck in your head right now: The one I just made up. It doesn’t have words.

What’s the last thing you took a picture of? My dog Curie on the beach!

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True Story: Jessica P.

Welcome to True Stories, where you’ll meet the people that anchor True Fabrications!

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Name: Jessica P.

Job Title: Sales Lead (West Coast Rep)

Birthplace: Tacoma, Wash.

Time at True: 2.5 years! WOW.

Favorite place in Seattle to take visitors: Palace Kitchen if they’re foodies, but Mt. Rainier is also a must (sunrise side, of course).

Favorite True product: HOST Filter, Colossal Ice Cube Tray (pictured), and the Hammered Moscow Mule Mugs!

Approximate number of True products in your house: Too many to count!

Favorite drink: Dirty Belvedere martini (bleu cheese olives please!) is usually my go to, but my BFF recently turned me on to bourbon (I love Eagle Rare) with a splash of soda and a dash of bitters with lime. Also wine. Red, red, wine. Okay, I like to drink.

One unusual item on your desk: My cowboy boot bottle holder (I spent a lot of time in Texas, what can I say?).

Favorite moment at True: Our Hawaiian vacation!

Song stuck in your head right now: “Trouble” by Ryan Adams, can’t get enough of his new album. Also been jamming to a lot of Real Estate’s “Atlas“!

What’s the last thing you took a picture of? Cuban sandwiches I made in honor of Paseo.

Best impulse buy you ever made: My pup, Molly (except for she was free).

Trending: Innovative Beverage Branding

Hipster ChablisAbove: Glow-in-the-dark bottles of “Hipster Chablis” from prestigious Domaine William Fevre.

Welcome back to the True blog! We’ve been busy, but we’re ready to return with weekly posts dedicated directly to you, our readers. Here, you’ll find hypercurrent information addressing everything you need to know in the industry: wine, beer, spirits and merchandise trends, gift guides, retail tips and tricks, the stories behind our products and people, and go-to beverage basics to rely on. Bookmark, and check back next week!


The beverage industry is rebranding.  Where the markers of the finest wines and liquors were once indecipherable French labeling, prestigious chateau designations and intricate design, today’s most enticing brands are bright, bold and modern.

Set 3 - Modern & artistic

Top left: Minneapolis’s Bauhaus Brew Labs Sky Five. Top right: Queseria La Antigua de Fuentesauco, inspired by vintage milk bottles. Bottom right: La Cale, France. Bottom left: Kabinet Brewery, Serbia.

The trend stems from both the producer and consumer sides. For producers, obstacles to joining the industry are ever fewer. New World wine regions are unlocking their potential, encouraging a plethora of new winemakers in regions from the Finger Lakes to South Africa and Walla Walla to New Zealand. Antiquated liquor laws are relaxing their grip on small-scale distillers. Beverages once considered second-tier, including beer and cider, have risen dramatically in quality and, accordingly, prestige. These advances have bred a healthy competition for consumers’ attention.

Set 1 - Young, fun & novel.

TL: Aluminum bottles support an outdoor adventure theme – Base Camp Brewing Co., Portland, Ore. TR: Niagara Oast House Brewers, Niagara-on-the-Lake, Ontario. Center left: Calif.’s Stack Wines come packaged in four unbreakable take-anywhere vessels. Bottom: 450 North Brewing Co., Columbus, Ind. Below: Great Raft Brewing, Shreveport, La.

Reasonably Corrupt

And more consumers are taking notice. Much has been made of the rising numbers of younger drinkers, especially Millennials. This generation is more adventurous than previous ones in its beverage decisions – nearly 15% of its members will try a new drink at any given bar, as compared to only 8% of the general population – and though Millennials’ spending power per capita is currently the lowest, overall spending power is expected to overtake every other market segment based on the generation’s raw numbers.

Millennials’ consumption patterns challenge producers to provide a unique experience sans wine snobbery at a low price point. These patterns reflect a larger democratization of beverage: where once fine wine and spirits served as status symbols, the movement to make them accessible across new demographics has simplified complex vocabulary,  devalued pretense and made it okay for drinkers to like a beverage simply because it tastes good – no need to pick out all the subtle undertones and nuances.

Set 4 - Cross-boundary

TL: Rosso del Vigneto Nuovo bagged wine by Reverse Innovation. TR: Westbrook Brewing Co.‘s Gose, brewed in Mt. Pleasant, S.C. with coriander and sea salt. BR: Alcohol branding has crossed over into other specialty beverages, especially coffee. Here, Colo.’s Whiskey Barrel Coffee beans. BL: Paradise Gourmet Club coffee sampler in wood box.

As shelves fill with the bounties of a new guard of urban craft breweries and biodynamic micro-wineries, branding and packaging have become the most effective way to communicate accessibility and individuality. Bright colors, simplified labels and bold graphics are among the motifs of modern beverage packaging. Where vintage aesthetics are tied in, they are incorporated with a modern spin, and sometimes even ironically. Unconventional packaging shapes and functions are frequently used as building blocks of a unique brand identity. The overall outcome is a reconfiguration of the world of beverage as low-key, highly varied and enjoyable for everyone.

Nalewka

Above: A bottle of traditional Polish Nalewka designed by Foxtrot Studio in Warsaw.

Below: Where brands reach for traditional or handmade aesthetics, they often do so in a modern way. TL: Quebec’s Chic Choc Spiced Rum modernizes a classic look. TR: Stockholm-born global company Our/Vodka makes its liquor local by building microdistilleries in various cities, sourcing ingredients from nearby and naming the final product after that city. BR: Tennessee’s Ole Smoky Charred Moonshine, packaged in long-trending Mason jars. BL: Auckland, New Zealand’s Stolen’s Coffee & Cigarettes Spiced Rum goes for a handmade look.

Set 2 - Authenticity

 


Product popularity reflects the same trends. Brightly colored and playful beverage accessories have been enjoying steady increases in popularity, as have vintage pieces with a modern spin. Click to shop top sellers.

Ombres Screw It Santa Beerzillas       Boppers   Prost

 

 

Photo credits: Punch Drink, The Dieline, Uncrate.

Bruce on the Loose

Bruce is on the Loose! Get creative and take a picture of this fun guy for a chance to win $50 in True credit and an exclusive gift. Submit photos on Facebook, Instagram, and Twitter with the hashtag #bruceontheloose. The photo with the most likes wins! Contest ends March 31, 2014 at 11:59 pm PST.

Bruce on a Dino Bruce Hides at Work

You represent that you own all copyrights in the photographs and have been given permission by each individual depicted or represented in the photo and bind such individuals to these release terms. As a condition of submitting your photo(s), you unconditionally and irrevocably 1) assign all copyrights and other ownership rights in the photo to True Fabrications, Inc. (“True”); 2) waive all claims to compensation for use of the photo; and 3) waive any claims under copyright law, right of publicity or privacy, misappropriation or misuse of image, defamation, and another common law or statutory claims under the laws of any jurisdiction. You acknowledge that True may, in its sole discretion, use said photos for any purpose including videos, publications, advertisements, catalogs, news releases, web sites, and any promotional materials in any medium of communications and may be used for advertising, promotion, the use of trade, and/or other commercial purposes.

No Plans for Friday? Our Top Tips for Cooking with Wine.

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Valentine’s Day, love it or hate it, is almost here. Don’t worry singles, you only have four more days of watching the lovebirds canoodle until VDday 2015. Lovebirds, if you’re not going out for dinner, why not stay home and cook for two? Here are the TrueFab top three tips for cooking with our favorite ingredient, wine!

1. Cook with what you’re drinking. If you’re serving red wine, don’t cook with white – the acidic flavor of the white won’t complement the richness of the red. Even better: buy two bottles of the same wine, one for cooking, one for drinking (bonus: if you cook with less, that means more to drink).

2. DO NOT COOK WITH “COOKING WINE.” This is likely a cheap wine with food coloring and nice packaging. You’re better off sticking with a classic two-buck chuck.

3. You can’t drink it? Don’t cook with it. Poor wine can ruin an otherwise wonderful dish. This can be tricky though (see point 1) as you may find yourself running low in the bottle as you sample your ingredients (hence, the importance of two bottles).

Cooking not your style? Wine and takeout pair quite beautifully as well.

Cheers to a very Happy Valentine’s Day from The True Fabrications Team

Sparkling Wine or Champagne? A Celebratory Primer.

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Champagne, by any other name, is typically a blend of of vibrant, high-acid wines blended down to create a house style that shouldn’t vary from year to year. While that is comforting when you’re looking for the old stand-by, smaller grower/producers are creating some vintage releases that are unique, vibrant, and still won’t break the bank. Look for champagne that is labeled RM (Recoltant Manipulant) and don’t be afraid to spend a couple dollars more than you might have on one of the big name Champagnes. The larger houses and distributors offer special incentives to retailers to offer these wines at small-losses, just to establish themselves as the champagne of choice. The return when buying RM wines should be two-fold; the retailer and the grower are getting paid, and you’re getting a wine that is hand-crafted and unique. Look for the vintage “Special Club” releases for wines that are typically affordable and are drinking well above above their price.

When looking outside of Champagne, there are terrific wines and terrific values. Franciacorta, Prosecco, and Moscato are all great options from Italy. Spain has their Cava, but beware the lowest priced bottles as they tend to be headaches waiting to happen. The Loire Valley has some incredible Samur Mousseaux, which is a Chenin Blanc perfect for seafood. Domestic wines are producing some excellent contenders, and offering them at very (very!) reasonable prices. Oregon and New Mexico (yes, really) are making some of our favorites.

So as you celebrate the New Year, think about exploring the versatility of these wines on a more regular basis. The bright acidity will cut through fats, and the toasty notes will come through in the finish. With bubbles becoming increasingly affordable, you can try them all and celebrate your way through the year!

National Game and Puzzle Week 2012

This year’s annual National Game and Puzzle Week is November 18th through the 24th, so gather your closest friends and family for some board game fun.

A perfect way to spend Thanksgiving week, a guaranteed great time while learning something new; ZinZig is the perfect game for you.  Grab 3 bottles of wine and up to 6 friends, and be the first to make it through the production process and up to the ZinZig Winery to win!

Compete individually or in teams, taste your way to the winning winery.  Along the way, players will avert disasters, swap and steal resources, and test how much they really know about wine. With over 250 trivia questions and blind wine tasting cards, ZinZig is the game that can be played over and over again.

ZinZig was designed by wine lovers for wine lovers. Drinking wine is a sensory experience and every aspect of the game was designed to replicate that. With trivia questions ranging in difficulty from novice to expert level, the game promises to be a good time for all oenophiles.

So, turn off the TV, unplug the phone, and pull out your ZinZig box; National Game and Puzzle Week is right around the corner.

A Glass of Red Wine a Day, Keeps The Doctor Away

I am sure you have heard red wine is good for your heart, but do you know why?

Many doctors agree a minimal amount of red wine each night can result in heart-healthy benefits, and it is because of resveratrol.

Resveratrol is a chemical found in various plants, including the skin of red grapes, and reaches the blood stream about 30 minutes after being consumed. It is an antioxidant that also has anti-inflammatory properties contributing to the heart-healthy benefits in red wines.

The effects of resveratrol were originally studied because of the French paradox, a puzzling fact that people in France, who enjoy a high-fat diet (rich cheeses and buttery croissants) seemed to suffer less heart disease than Americans.

After many studies, researchers believe that the amount of resveratrol in a glass of red wine each night may help prevent fat accumulation and reduce insulin resistance.  This can therefore lower bad cholesterol by protecting the lining of blood vessels, which lowers the risk of inflammation and clotting, preventing diabetes and obesity.

A four-ounce glass of wine is equivalent to one serving.  Generally speaking, men would benefit from consuming one to two glasses per day, while woman should consume just one serving per day to gain maximum benefits.  Those who consume three or more drinks per day increase their risk for “elevated serum triglycerides” (fat in the bloodstream), which can do long-term damage to the nerve cells in the liver and the pancreas.

So as the holidays approach, enjoy a glass or two of red wine guilt-free.

Find the Perfect Wine-Anytime, Anywhere

Have you ever walked through the wine aisle and had no idea what wine would complement the steaks you are marinating for dinner?  Or reminisced about that glass of wine you had last night that tasted of sweet red berries, plums, tomatoes and cherries but could not remember the name?

These top 5 apps will eliminate these problems right in the palm of your hand, and are perfect for every wine lover.

Wine Enthusiast Guide App has the ability to instantly transform your iPhone into a wine connoisseur.  Adding approximately 500 qualified reviews each month, the Wine Enthusiast Guide App gives you easy access to up-to-date details, ratings, reviews and retail prices for over 100,000 wines worldwide for $3.99.

Snap a photo of the label of your favorite bottle of wine and Snooth Wine App will do the rest.  This free image-based app can find wine stores near you, organize and store wines you have tasted and reviewed, or let’s you browse popular vintages.  Upgrade to Snooth Wine Pro for $4.99 to eliminate advertisements.

CellarApp has the ability organizes all the wines you love and the wines you hate by a list of names and vintages- your entire cellar in the palm of your hand for $4.99.

Hello Vino App is a free wine pairing and suggestion tool right at your fingertips.   Hello Vino offers an easy-to-use “Question & Answer” option giving you the ability to identify what wine to pair with a meal, buy for a special occasion, what is perfect for holidays or what flavor will satisfy your taste preferences at that moment.

Once you have decided what you are going to serve at your next dinner party, or what you want to order when you are out at that fancy dinner, be confident with how you are going to PairIt!  This interactive app for $4.99 suggests matches for over 180 varietals with 1,000 food items reducing all questions you may have about what to pair with your next dinner.

We would love to hear about your favorite wine apps!

The 4th Quarter is Just Around the Corner

Although temperatures may have you fooled that summer is still here, next week marks the beginning of the 4th quarter. We don’t have to tell you how important it is to be ready this time of year to capture as much business as possible. Here at True Fabrications, we’re getting prepared in order to service your business to our best abilities this holiday season.

Our Winter 2012 catalog has been out for a month and we hope you’ve had a chance to take a look at all of our new products. If you haven’t seen your copy of the winter catalog, please give us a call, and we will gladly send you a new one. We highly recommend taking a look at the new wine aerator line by Host Studios. Host has 2 different aerator styles that we will be featuring. The first aerator is the In bottle Deluxe Aerator and Pourer. The ease of in-bottle use, combined with exceptionable aerating capabilities make this a great gift for the holidays. The second host aerator is the Adjustable Aerator which features a dial that allows the wine drinker to dial in the exact hours of decanting time they would like the aerator to perform. Like every person’s tastes, every wine is different Using the Host aerators allows you to customize your level of aeration to make sure you enjoy the perfect glass, every time.

As you make your way through the catalog, we would also like to bring your attention to the addition of many new holiday and Christmas themed wine bags. Due to many requests from you, we went out of our way to create multiple pages of new wine bag designs. Enjoy!