Are Young Wine Connoisseurs an Untapped Market?

Dear Retailer,

Americans in their 20s and early 30s are continuing to consume more wine. The businesses that have recognized the expanding demographic are trying to capitalize on young adults finding their way into the world of wine. By attempting to reshape wine’s image from “your parents beverage”, groups like Wine Riot are attracting large groups of young people by putting on wine tasting events designed for the younger consumer. See this article in the New York Times discussing the success of Wine Riot events in New York.

The younger demographic is an untapped market for wine sales as they are often written off as the beer drinking age group. Consider creating events targeting this age group. Whether it takes live music, free food, or some well placed advertising particularly calling out to your younger customers, consider events designed to grow and solidify your relationships with this customer base.

As a company made up of young people and the young at heart, we like the idea of wine being accessible and fun for everyone (21+ only please). When asked what our company does for wine, I like to say “we make drinking wine better”. Or, “we make wine more fun”, whichever you prefer. A wine event designed for young people is also the perfect time to up-sell wine accessories. As a member of this gadget driven generation, we want a gadget for everything, and we want it to be newer and better than the person sitting next to us. At True Fabrications, we’re always trying to come out with new and different products you can provide for your customers. Check out our New Arrivals section for all of our latest products. Some of them are so new, they aren’t even in our catalog.

Cheers,

True Fabrications

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