Everything You Need for a Special Valentine’s Day

Posted on by | Reply

At True Fabrications, we strive to make your shopping experience easy, efficient and meaningful. This includes helping you stock your store with the perfect gifts, tools and accessories for holidays and special occasions. According to an article discussing the US Economy, in 2011, Valentine’s Day shoppers spent almost $15.7 billion on their loved ones and significant others.  Valentine’s Day is quickly approaching, so stock up on some of our best-selling, red-themed products in preparation of cupid’s holiday.

True Fabrications Red Hearts Glitter Bag

The first must-have items are our selection of love-themed wine bags. Our red hearts glitter bag is sure to make an impression for anyone gifting a bottle of wine or champagne. For those with more of a classic taste, our heart paisley or juicy grapes bag is a sheer and simple way to merchandise any bottle. Our newest additions to our bag line are likely to make any fashionista swoon. Our line of designer purse wine bags have been fantastic sellers. They come in either a classic or bright set, and both have proven to be strong sellers.

As there is likely to be many of bottles of champagnes popped on the 14th, our best-selling champagne stopper  is a must-have.  If romance is in the air, our appropriately pink Dragonfly Corkscrew will serve as a cheerful and easy-to-use accessory for opening that Bordeaux bought specifically for the occasion.

True Fabrications Champagne Stopper

Finally, don’t forget to stock up on sweets. Our best-selling Brix Bites are the perfect chocolate for any wine lover. The milk chocolate pairs best with lighter reds and dessert wines while the extra dark pairs with the deepest reds. These items will make the shopping experience for your customers easy this Valentine’s Day. So, don’t miss out on sales possibilities from this lucrative, albeit, cheesy holiday.

How to Pair Wine & Chocolate

Posted on by | Reply

True Fabrications believes that wine and food go together hand in hand. The right wine with a meal can make the dining experience that much better. But what about wine and chocolate? Commonly paired together, wine and chocolate are thought by many to be a perfect combination. However, this is not always true. The wrong wine with the wrong chocolate can make for a very unpleasant experience.
To keep this from happening, consider the following when pairing these two foods. First, be selective with the chocolate you are choosing to go with your wine. While sweet milk chocolate is great by itself, the high sugar content has a habit of masking the sugars in certain wines and making them taste lifeless or even worse, astringent and harsh. According to CNN.com , the selected chocolate should never be sweeter than the wine it is being paired with. To keep this from happening, select a chocolate with a very high cacao percentage. This will help prevent your chocolate from being too sugary. Try our Brix Medium Dark, and Brix Extra Dark, with 60% and 70% cacao respectively. If you’re looking for an easy add on for wine sold in your store, the In Vino Veritas Bottle Neckers feature chocolate in the 64% and 71% cacao range and fit conveniently around the neck of a bottle.

In Vino Veritas Chocolate Neckers by True Fabrications

To choose the right wine, ask a professional who can provide a selection that has good balance. A wine that has a balance of sugar, acid and fruit will be perfect for chocolate. Wines like grenache, merlot and port all go well with chocolate. But, just because one wine goes well with a certain chocolate, does not mean it will pair well with another. Each wine and chocolate will pair differently. Wine and chocolate can be a very enjoyable experience. However, we would encourage you to pair wisely to get the most out of both your wine and the chocolate.

Rack it Up! Sweet Storage Solutions for Your Wine

Posted on by | Reply

Whether you’re just entering the world of wine, or you’ve been purchasing bottles for decades, every wine drinker needs at least one good wine rack. True Fabrications has racks ranging in different sizes, shapes and styles. We believe we can help you find a rack that fits both your budget and the size/theme you’re trying to achieve.

Wine racks are an excellent purchase for more than one reason. First, using racks to store wine allows for safe and organized store. Instead of having a bottle sit on the counter or in the pantry, put it in a rack. Second, racks are a great way to display your wine, especially if you plan on using them for an event. Finally, with the variety of racks in our line-up, you’re sure to find a piece that accents your living space as art/home decor.

For the skier, check out the three bottle ski rack. For those who are into the outdoors, see our bear cub rack and our antler wine rack. For something a little more straightforward, the new, wine shrine has been an excellent selling six-bottle rack this year. For something a little more unique, see our Monterey Arbor racks. Finally, for a larger space, see our 32-bottle, wine barrel rack made from a used wine barrel. This elegant piece is perfect for the serious wine lover.

32 Bottle Wine Rack | True Fabrications

Whether it’s one bottle or 32, we have racks for every person and every occasion. Gives us a call and have your sales rep find the right rack for you.

Perfect Wine Pairings for Your Holiday Feast: Thanksgiving

Posted on by | Reply

Thanksgiving is celebrated all across the U.S. in a number of ways. From dining with loved ones to watching parades and football, Thanksgiving officially kicks off the holiday season. Although the Thanksgiving meal is often marked by turkey and side dishes that have been passed down from generation to generation, True Fabrications would like to remind you to not forget about the wine this Thanksgiving.

 According to Better Homes and Gardens, more wine is consumed with the Thanksgiving meal than any other meal of the year. We would like to suggest a few wines that we think would pair well with this weekend’s meal. Because turkey is a lighter meat, a lighter wine with high acid is perfect for your table. A heavy read like cabernet or Syrah would overpower a meal like this and leave your mouth not being able to appreciate everything on your plate. Instead, if you are a die-hard red drinker, try a Pinot Noir. We recommend visiting your local wine shop and asking for a nice bottle from the Willamette Valley.

Two other wines that are great with Thanksgiving meals are Rieslings and Gewurztraminers. We recommend tracking down a bottle from Germany to enjoy this Thanksgiving. Our final recommendation would be a rose. A happy medium between red and white, Rose as well as the other wines listed are acidic enough to cleanse your pallet without overpowering your meal. From all of us at True Fabrications, have a great Thanksgiving!

Wine Bags and Wine Tubes: How Basic Winery Accessories Add Value to Your Retail Store

Posted on by | Reply

Every year, True Fabrications continues to add more products to its line-up of the finest consumer and wholesale winery accessories on the market. As our offerings continue to grow, we would like to remind people that we originally started out as a wine bag company. With each new season, our catalog of products has become larger and more diverse, ultimately providing more products for our customers. However, our best selling and foundational products are still our wine bags and wine tubes.

Purple Angled Wine Bag | True Fabrications

Commonly, we get customers that ask us what exactly IS a wine tube? Round instead of square, the classic wine tube goes beyond the ordinary wine gift box with its sleek and stylish design. They are a great way to gift wine because they are both reusable and decorative. Similarly, wine bags come in every color, pattern and material to match your occasion. From chic to cheeky, you can be sure to carry your vino in style with the perfect wine bag in tow.

For stores that are considering investing in wine accessories, we offer a very extensive line up. However, if you are feeling a little apprehensive about investing your money in new products, consider wine bags and wine tubes.  Because they are inexpensive and easy to up-sell as a gift (especially around the holidays), wine bags and wine tubes are a great way to bring in extra revenue for your store. While most bottles of wine will only yield a 30% mark up, (spend $7, sell for $10, make $3), wine bags, wine tubes and other accessories can easily be sold at a 100% mark up, spend a dollar, sell for two, make one.

Assorted Holiday Wine Tubes | True Fabrications

We recommend a 100% mark up on all of our products regardless of price. By doing this, our more expensive products are just as rewarding to sell as our inexpensive ones. However, for those who are just starting a new store, or those who have been in business for years but are apprehensive to bring in accessories, consider wine bags and wine tubes as a low risk investment to test the waters and see the rewards investing in wine accessories can provide for your store. With the holidays just around the corner, this is the best time of year to add accessories to your store.

New Natural Packaging in the Wine Industry

Posted on by | Reply

Dear Retailers,

You must know the increasing popularity and organics.  Wherever you look these days, almost every kind of food can be found in an organic option.  Part of a larger going green trend, organic has even gone outside of food and moved into clothing, cosmetics and product packaging, just to name a few. While organic may be the natural option, anyone who has been to the organic section of a store knows organic products come with a heavy price tag.

However, the one industry organic prices have not followed this trend is the wine industry. Believe it or not, certain studies have shown that wines labeled organic actually sell for less. At the same time, organic certified bottles that are not labeled as organic actually sell for more than their standard non-organic production equivalents. Why is this happening you ask? Check out this article for the full story, its quite interesting.


Do you offer green, organic or sustainable products in your store? Sustainable products are the latest trend to really take over the market. From home appliances that use less water and electricity, to reusable shopping bags, companies everywhere are seeing new markets open up in the rapidly growing field of sustainable and natural products. While they’re sometimes more expensive, green products are good for our ever growing planet and make customers feel good when they make purchases. Empowering people to make a difference through a sustainable product line is a great way to create a loyal customer base. People like to feel they can make a difference, and something as small as natural packaging can give them the opportunity.

Because of this, True Fabrications decided to take some of our best selling products, and a few new items, and package them in our own natural packaging.  Our new natural packaging is made from 100% recycled kraft paper, printed with soy ink, and securely fastened with Raffia ties. This packaging is environmentally friendly and a great way to offer the same True Fabrications products but with a  green option for your customers. 

Changing Seasons and Holiday Preparation

Posted on by | Reply

Dear Retailer,

Greetings and Happy Labor Day weekend. Although summer doesn’t officially end just yet, this weekend marks a psychological end of summer for many. Schools start back up, college football kicks off and September begins the transition into the fall months.

Now is the perfect time for final summer sales and the advertising of new fall items. Offer deals this weekend that mark the end of summer or the beginning of fall.

Here at True Fabrications, we’re preparing for the holidays and think you should too. Consider space in your store that you want to turn into a holiday section and start planning what you want to carry now. Also, consider ordering your holiday items as early as possible. Early orders mean more time for selling and a reduced risk of out of stock items. Planning now can help prevent missed sales and headaches later. Have a great weekend!

Cheers,

True Fabrications

10 New Wine Products We’re Excited For This Fall and Winter

Posted on by | Reply
Dear Retailer,
Although we’re still in the middle of August and much of the country is still gripped by 2011’s unrelenting summer heat, it’s never too soon to start thinking about fall and the upcoming winter/holiday season. On the subject of the changing seasons, True Fabrications would like to announce that our winter catalog has been printed and shipped. Please let us know if you do not see it by the end of August. Our new catalog will have close to 200 new products and everything you need for the holiday season.
We’re very excited for the new catalog and we hope you are too! In honor of the new catalog’s departure from our warehouse, we compiled a list of 10 new products to get excited about this holiday season.
1. Glacier Rocks
3. Our New POP Displays
4. New Cork Holders

5. New Candles and Candle Holders

6. Our best selling cocktail Shaker now comes in Red
7. Cork Trivets and Coasters

8. New Decanter Designs

9. New Wine Charms

10. New Holiday Bags
Let us know if you have any questions about these products or any others. We’re always here to help.
Cheers,
True Fabrications

Looking For Gift Ideas? Think Wine Accessories!

Posted on by | Reply

Dear Retailer,

Like any market, the wine, liquor and beer business sees trends driven by consumer demand. Here at True Fabrications, we’ve seen trends from our customers. These trends are ultimately driven by your customers. From aeration and wine charms, to our upcoming Glacier Rocks, we’re always looking for the next great idea to offer our customers.

While our customers’ main point of contact is our sales team, the people behind our company’s products are the Product Development team. We have a very creative and proactive group that is always looking for new ideas. If you can’t find a product that you need, let us know. We’re always looking for new ideas and the product team loves your suggestions. Is there something you’ve been looking for?

Cheers,

True Fabrications

1 More Reason To Enjoy Wine This Summer

Posted on by | Reply

Greetings Retailers,

With all the studies discussing the benefits of red wine consumption, people hardly need one more excuse to enjoy a glass this summer. However, a new study now draws links between wine consumption and protection from UV rays. This very timely summer related study can be seen here.

As wine grows closer and closer to becoming a super food, we wanted to draw attention to more good news for wine lovers everywhere. While we don’t suggest replacing SPF with your summer red of choice, take solace in the fact that your picnic wine might help protect you from the sun’s damaging rays.

When it comes to picnic season, True Fabrications has everything you need to make your summer outings a success. From our new collapsible carriers, to our three bottle tote with glassware, a bottle opener and other supplies, check out True Fabrications’ newest arrivals for all the best summer items. Finally, no picnic would be complete without picnic stix. Have a great weekend and take advantage of summer’s last month.

Cheers,

True Fabrications