Driving foot traffic into your store is the main goal of your advertising and marketing efforts. I recently read a good article on the wesite retailminded.com regarding the importance of holding in-store events to boost traffic and help create added buzz around your business. The article suggests that while a great location, personable staff, and a quality mix of products will help your store succeed, having unique and special events can help drive your sales to the next level. Check out this article to see 3 great reasons to host in-store events.
The article emphasizes the importance of inviting as many people as possible to the event. Emailing customers and tools like facebook are great ways to generate buzz for events. Facebook is no longer just for college kids keeping in touch with their friends. Businesses, bands, authors and other people trying to sell their goods are using facebook to reach consumers like never before. If your business is not on facebook, you are missing a big opportunity to maximize your exposure to the general public. Whether or not your facebook followers and the people in your email address book can attend your event, everyone appreciates being thought of. So, remember to invite as many people as possible. Reaching out to your customers, even though they may not be able to attend, will keep your store fresh in their minds.
In store events are great because they mix up the day to day routine in your store. The article also suggested focusing on events that are not based around sales. Consider bring in musical acts, food vendors to pair with wines, or anything else that you can do to enhance the experience of visiting your store. We often hear from our customers about how they incorporate True Fabrications’ products into their store’s events. We would love to hear from you about successful events you’ve tried in your store.