Monthly Archives: December 2011

How to Pair Wine & Chocolate

True Fabrications believes that wine and food go together hand in hand. The right wine with a meal can make the dining experience that much better. But what about wine and chocolate? Commonly paired together, wine and chocolate are thought by many to be a perfect combination. However, this is not always true. The wrong wine with the wrong chocolate can make for a very unpleasant experience.
To keep this from happening, consider the following when pairing these two foods. First, be selective with the chocolate you are choosing to go with your wine. While sweet milk chocolate is great by itself, the high sugar content has a habit of masking the sugars in certain wines and making them taste lifeless or even worse, astringent and harsh. According to , the selected chocolate should never be sweeter than the wine it is being paired with. To keep this from happening, select a chocolate with a very high cacao percentage. This will help prevent your chocolate from being too sugary. Try our Brix Medium Dark, and Brix Extra Dark, with 60% and 70% cacao respectively. If you’re looking for an easy add on for wine sold in your store, the In Vino Veritas Bottle Neckers feature chocolate in the 64% and 71% cacao range and fit conveniently around the neck of a bottle.

In Vino Veritas Chocolate Neckers by True Fabrications

To choose the right wine, ask a professional who can provide a selection that has good balance. A wine that has a balance of sugar, acid and fruit will be perfect for chocolate. Wines like grenache, merlot and port all go well with chocolate. But, just because one wine goes well with a certain chocolate, does not mean it will pair well with another. Each wine and chocolate will pair differently. Wine and chocolate can be a very enjoyable experience. However, we would encourage you to pair wisely to get the most out of both your wine and the chocolate.

There’s Still One Holiday to Go: Don’t Forget about New Year’s Eve

While this week marks the end of the Christmas buying chaos, there is still one holiday that we would encourage our customers not to miss. New Years Eve is just around the corner and it is not too late to make sure your store has what it needs to finish off this very busy season. We at True Fabrications have found that our sales, and your sales, tend to be higher when Christmas or New Year’s Eve falls on a weekend. Because New Year’s Eve falls on a Saturday night this year, we would encourage our customers to be prepared for a busy selling window. Don’t miss out on lost sales opportunities this year. Consider the following products to help your customers ring in the New Year.

For many, celebrating the New Year would not be complete without champagne. Consider bringing in some champagne stemware for your customers who shop last minute. Also, for your leftover, open bottles of champagne, you can lock in the bubbles for another night using our best selling champagne stopper. This is a very popular item this time of year.

Champagne Stemware by True Fabrications

New Year’s is also a great time to feature champagne themed bags for customers who are looking to turn their purchase into a party gift. Consider our Pop Goes The Party Bag for a champagne themed bag. We also recommend our sheer sacks for those who want to dress up their bottle.

Wine Sacks by True Fabrications

Wine Sacks by True Fabrications

We know New Year’s is a big holiday for our customers. We would encourage you to not miss out on accessory sales next weekend. Cheers!

How to Store Wine: A Refresher on Proper Storage

Proper storage is essential for getting the most out of your wine. Whether you have a cellar in your basement, or just a few bottles in the pantry, taking good care of your wine will allow you to get the maximum amount of enjoyment out of each bottle.

There are a few basics to remember when storing wine long term. First, make sure your wine is kept in a dark area. Too much exposure to light can be damaging to wine. This same effect is true for beer. Next, make sure the selected dark space is cool and climate regulated. Wine stored in an area that is too warm can be problematic. True Fabrications recommends avoiding kitchens, laundry rooms, or any other space that can be heated up by appliance usage.  While dark and cool is good for wine, make sure the storage space does not get too humid. Humidity can cause mold to grow, ruining the flavor of the wine. If you own an extensive cellar, consider a device that controls the humidity in the room. This will help to fight off mold growth.

StorVino Wine Storage by True Fabrications

Next, make sure your bottles with real corks are stored on their sides. Wines that are stored upright for long periods can be affected by dry corks. If a cork dries up, it can let too much oxygen into the bottle, ultimately causing the wine to go bad. Once you’ve found the ideal space, consider a way to store your wine. Try the Storvino Modular & Transportable Storage System to let your wine rest. These six-bottle, U.S.-made crates snap together and can either be stacked up to create a large rack, or taken apart to be used as six-bottle crates for easy transportation.

Once you’ve found a good place to store your wine, consider how you want to organize it. Make sure to keep notes as to what wine is being stored in your cellar. Keeping notes will allow you to enjoy each wine’s peak drinking window. Consider cellar tags for easy viewing and a program like Cellar Tracker to keep tabs of your wine. Cellar Tracker allows you to keep track of your collection, while giving you each wine’s optimum drinking window.

Whether your collection has 10 bottles or 10,000 bottles, storing your wine correctly is the best way to enjoy each bottle to its fullest.

Wine Gifts for All Occasions

With a catalog of more than 800 products, True Fabrications offers great gifts for all occasions. Whether you’re looking for stocking stuffers, bridal shower gifts, or a birthday present for that hard to shop for uncle of yours, we have everything your store needs. Having a successful accessory section is a great way to make extra money in your store. With the positive news about this year’s holiday sales numbers, there is no time like the present to offer your customers a line of wine and bar accessories.

Creating a gift section and recommending products to accompany your customer’s purchases is a quick and easy up-sell. For example, consider the following products, to make sure your store is ready with gifts for all occasions.

Wine shops are excellent at recommending the right wine with the right food. If you can learn to pare the right accessory with the right wine, you can see your sales increase with each customer. Figure out why your customers are looking for a specific bottle and recommend the best accessory to go with it. For the bachelorette or girl’s night out, see our hand painted wine glasses. If someone buys a bottle of champagne, always recommend our best selling champagne stopper. This product is great around the holidays, thanks to Christmas and New Year’s Eve.  If someone comes in to buy a nice bottle of whiskey as a gift, suggest that they buy our glacier rocks to turn the gift into something even better.

Glacier Rocks Set by True Fabrications

Making recommendations such as these are a quick and easy way to boost your store’s revenue. Whether it’s having a quality, well priced corkscrew near the register, or a section devoted to gifts where you can recommend the right gift for the right wine, providing your customers with great gift ideas of all types is a necessity for every store.